8 steps to build your account-based marketing strategy + recommended tools

Start by defining the firmographics, industry, company size, pain points, and buying signals that characterize your best-fit accounts. The company created a custom comic book, tailoring its pitch to the CEO’s love for Batman. To engage and convert potential customers with high-value accounts, businesses must combine high-impact tactics that align with their target audience’s behavior and decision-making process. Businesses can create meaningful engagement that drives conversions by tailoring messaging to each account’s industry, challenges, and decision-making process. To execute a Key account marketing strategies successful ABM strategy, businesses need more than just a list of target accounts.

Mesh is an incredibly thoughtfully and aesthetically built product. For all those times that you’re like “I swear I know someone in that space” Also incorporates email, calendar and even text messages and has notes built in.

Simply, the key to loyal, engaged customers is first to create loyal, engaged employees that are then inspired to drive service excellence and "wow" experiences for customers. Ensure appropriate dissemination of learnings and insights to both the key account functional leaders and broader organization. Codify experiences and lessons learned by creating and institutionalizing enterprise wide memory, including a win-loss team and robust loss bid analysis. These 10 best practices can help enterprises transform their key account management capabilities by mitigating key account journey pain points and ensuring an optimal customer experience, which ultimately drives greater margins, loyalty, and overall growth. This article proposes 10 best key account management practices, that when leveraged together can help unlock significant value for both sides and ensure top-quartile KAM (See Exhibit 3).

ways to improve your key account management process

• Strategic key account management prevents this by ensuring your most valuable customers are happy.
• In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts.
• For instance, if you identify that one of our key accounts needs help centralizing their sales data, you will offer them a solution accordingly.
• Budget can be created if you have the right people in the room.

Developing a content strategy might seem daunting, but it starts and ends with your goals. In fact, according to The 2026 Content Strategy Report, consumers want brands to post entertaining content but also content that educates them about their products and services. LinkedIn is laser-focused on business trends and networking, making it a highly lucrative channel for B2B brands. Threads is a text-based platform that users can sign up for through their current Instagram account, which is great for brands who already have Instagram accounts because the sign-up process is seamless. From eye-popping photos to clever captions, it’s all about finding unique ways to show off what you’re selling. It should be a part of your customer service strategy and marketing campaigns regardless of whether you’re a B2C or B2B business.

We created “The Replay,” a monthly data report that transforms VideoAmp’s measurement data into visual stories. In addition, we also gained a passionate and compassionate set of new teammates committed to our success.” See our guide to choose the right keywords for your brand, and learn about the latest SEO practices to compete against AI. Each one started with a specific business problem and an unconventional answer. These are the campaigns worth studying — not because of the tactics, but because of the strategic bets behind them.

Step 3: Understand the customer’s target audience

The best way for brands to stay visible on TikTok is to post consistently, because the algorithm favors fresh content. More and more people use TikTok like a search engine, typing queries into the search bar to find products, tutorials, and recommendations, so getting discoverable matters. Consider using the S.M.A.R.T. goal framework to set goals that are Specific, Measurable, Attainable, Relevant, and Timely. If it’s helpful, use the S.W.O.T. framework to identify each competitor’s strengths, weaknesses, opportunities, and threats. Whether or not your competitors are on the platform, find at least three to five similar brands or organizations and see what they’re up to. Once you’ve zeroed in on a potential audience, research what types of content they like and engage with, then start to brainstorm content ideas for your brand.

As widely known, TikTok’s rapid growth has transformed it into a dominant force in social media marketing. The world’s top creative agencies know this, and they’ve mastered the art of brand storytelling to help businesses stand out, connect, and thrive. Read our thought leadership articles on best practices to stay up to date on social media marketing trends in 2025. Browse the best social media marketing articles on the latest strategies, trends, various tools, and ideas for marketers. He brings 15 years of industry knowledge and experience in building enterprise-class solutions … Enterprises must establish internal governance and alignment on AI use for SEO and content.